Client: A Fitting Connection
Sustainability-focused fashion crusader, promoting upcycled textile products, clothing swaps, and community fundraising using repurposed textile waste.
Copywriting services provided:
- Website copy re-write for key pages, including home page and sustainability initiative pages.
- Editing and Search Engine Optimisation (SEO) of existing blogs.
- Writing of guest blogs to raise profile of business and create quality backlinks.
- Writing of social media posts to promote clothing swap event.
- Editing of letters to schools and local councils to promote workshop programs.
- Creation of downloadable Teacher Resource for school workshop program.
“I would be lost without Fiona. Not only is she wonderful at working through my editing and SEO needs, she is also able to ask all the right questions to be able to understand what I want to say, and is then able to articulate it perfectly.”

Katrina Naish
A Fitting Connection